La hora del vermut
A Spanish Tradition in Moraira
It’s Sunday lunchtime in Moraira. The terraces are filling up, the sun is shining and nobody seems to be in a hurry. Friends are chatting, a small bowl of olives arrives at the table and someone orders a glass of Spanish vermouth. Welcome to La Hora del Vermut, a lovely Spanish tradition that’s making a comeback. After all, why wait until lunch to enjoy a little time with friends?
What Is La Hora del Vermut?
La Hora del Vermut literally means vermouth hour. It’s the traditional Spanish custom of meeting friends or family for an aperitif and a small snack before lunch. This usually happens around midday, often between 12 pm and 2 pm, particularly at weekends. But it’s not really about the time or even the drink itself. It’s about catching up with friends, sharing a few tapas and enjoying the relaxed Spanish way of life. And we think that’s a tradition worth keeping!
What Exactly Is Spanish Vermouth?
Spanish vermouth, known locally as vermut, is a fortified and aromatised wine flavoured with herbs, spices and other botanicals. The most popular variety in Spain is vermut rojo, or red vermouth. It usually has a slightly sweet, aromatic flavour with a pleasantly bitter finish.
Traditionally, it’s served over ice with a slice of orange and sometimes an olive. Some people prefer to add a splash of soda water. Of course, a little something to eat is part of the experience. Think olives, crisps, anchovies, pickled mussels or a selection of Spanish tapas.
Want to discover more about this delicious Spanish custom? Read our guide to tapas in Spain and Moraira.
A Traditional Spanish Custom Making a Comeback
For many years, drinking vermouth before lunch was associated mainly with older generations. Younger people often preferred beer, wine or modern cocktails. But in recent years, traditional vermouth has been enjoying renewed interest. Spanish producers are introducing new varieties, and younger generations are rediscovering the pleasure of a leisurely aperitif. The custom never completely disappeared. It’s simply finding a new audience. And in Moraira, this relaxed midday ritual fits perfectly with the Mediterranean lifestyle.
Enjoy La Hora del Vermut in Moraira
Take a walk through the centre of Moraira around lunchtime, particularly at weekends, and you’ll often see people enjoying a drink and a small snack on a sunny terrace. Not every bar has an extensive vermouth selection, but Spanish vermut is available at various cafés and restaurants.
Our tip: find a lovely terrace and order a vermut rojo con hielo y naranja — red vermouth with ice and a slice of orange. Add a few olives or tapas and enjoy the moment. No rushing, no complicated plans. Just good company and a little Mediterranean sunshine.
Interested in other traditional Spanish drinks? Discover our Spanish sangria recipe or learn more about food and drinks in Moraira.
Experience the Spanish Lifestyle in Moraira
It’s often the little traditions that make a holiday in Spain so memorable. A leisurely drink before lunch, delicious food shared with friends and long afternoons enjoying the sunshine.
At Moraira Holiday Homes, we’ve been helping guests discover Moraira and Benissa since 2004. Because we live locally, we love sharing these little pieces of Spanish culture.
Fancy experiencing the Mediterranean lifestyle for yourself? Explore our holiday villas in Moraira and Benissa and start planning your next Costa Blanca holiday.
Frequently Asked Questions About La Hora del Vermut
What does La Hora del Vermut mean?
La Hora del Vermut means vermouth hour. It’s a Spanish tradition of meeting friends or family for an aperitif and a small snack before lunch.
What time is La Hora del Vermut in Spain?
It usually takes place around midday, often between 12 pm and 2 pm. There’s no official starting time, and the custom is particularly popular at weekends.
What is Spanish vermut?
Spanish vermut is a fortified, aromatised wine flavoured with herbs, spices and botanicals. Red vermouth, known as vermut rojo, is especially popular as a pre-lunch aperitif.
How do you drink Spanish vermouth?
Spanish red vermouth is commonly served over ice with a slice of orange and sometimes an olive. A splash of soda water can also be added.
What do Spaniards eat with vermouth?
Popular accompaniments include olives, crisps, anchovies, pickled mussels and small tapas. The idea is to enjoy a light snack before lunch.
Can you drink Spanish vermouth in Moraira?
Yes. Various bars and restaurants in Moraira serve Spanish vermouth. Ask for vermut rojo if you’d like to try the traditional red variety. The selection varies between establishments.
Is La Hora del Vermut still popular in Spain?
Yes. Although the tradition became less fashionable for a while, vermouth has been enjoying renewed interest. Younger generations are rediscovering this relaxed social custom.
